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Symbol
and Logo Design: the core of visual corporate communication
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Founded in 1980, HCI is a creative
group working in all aspects of visual and corporate communication,
including public relations, advertising, promotion, and corporate
identity.
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Our focus is on the development of websites for
use as impactful marketing tools — never forgetting our commitment
to remaining flexible to clients' changing needs.
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Whether we're creating a PR informational
site for a retail client or a support site for a marketer of
education tools and in
the case of our "cyberseries" sites — to entertain.
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Our ultimate aim: to provide thoroughly
unique strategies, and creative services
to our clients. Our measure
of success is the effect of a piece of communication over time,
and whether it allows the reader or viewer to see a product,
a service, a concept, or the world itself, in a new way.
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| Promotional
Impact: logos, publications, advertising, cohesive campaigns |
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O R P O R A T E
P R O F I L E |
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| Founded: |
Established January 1979 as Hoashi
Studio, Inc. | Changed name January 1984 to HCI (Hoashi Communications, Inc.)
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| Principals: |
| Jitsuo Hoashi |
CEO |
| Tomoe Hoashi |
CFO |
| Mark Gauthier |
Writer | Creative / Development/Partner |
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What We Do:
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Graphic Design and Website Strategy
& Production | Promotion | Multimedia Presentations | Market
Research & Analysis | Strategic Planning
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Subsidiaries:
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HCI Publications
HCI Research
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Strategic Alliance:
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Mark Gauthier, Inc. | Creative Partner
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Awards Received:
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NY Art Directors' Club | NY Advertising Society | Type
Directors' Club | AIGA | Japan Packaging Design Association | Japan Sign Design Association | Communication
Arts Magazine | Print Annual | Best Financial Advertising | Art
Direction Magazine | American Corporate
Identity Annual | Website 2000 | U.S. Bank Marketing Association
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Traditional
Print Pieces: books, flyers
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| BIOGRAPHICAL
SUMMARY, PRINCIPAL STAFF |
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JITSUO
HOASHI: |
CEO
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Born Kobe City, Japan
| Moved to New York, 1964 | Packaging
and corporate identity work for Ben Rosen Associates
| Promotion and Corporate Art Director, Esquire, Inc.
| Founded HCI, 1979 | Expanded in 1985 with opportunity to work with global companies' overseas operations | Expanded English-language work with strategic alliance, with Mark Gauthier in 1989.
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Memberships:
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New York Art Directors' Club
| AIGA
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Honors :
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Art Director for #62 ADC Annual
Exhibition | Art Director for #62 ADC
Annual
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Teaching :
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Corporate Image at School of
Visual Arts, New York, 1986-1995 | Advanced
Graphic Design at Pratt Institute of Technology, New York, 1980-1984.
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Traditional
Print Pieces: editorial, advertorial, sales advertising
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"Digital"
Media:
e-commerce, offline presentations, promotional design |
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MARK
GAUTHIER:
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Writer, Creative/Development partner
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Born/Educated New York
| Graduated Columbia University, B.A., M.A. English Literature
and Anthropology | After serving as
Business Development and Promotion Director at Forbes, Art & Antiques,
and TIME Magazines, established Gauthier & Gilden, Inc, 1988
| In partnership with HCI, sponsored online "cyberseries."
| Working with AOL (@times) and MSN, conceived and wrote "Parallel
Lives," "(914)," and "475 Madison Avenue" series, designed by HCI.
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Teaching :
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New York University, School of
Continuing Education, Advertising/Direct-Response Copywriting
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©
Hoashi Communications, Inc. |
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