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| After
1998, Netscape and Internet Explorer vastly revolutionized the
creation and easy transmission of visual and textual messages. |
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FROM
MERE BUSINESS MODEL . . .
TO SOPHISTICATED,
CONTENT-DRIVEN MEDIUM.
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In the early
years of web-based communication and marketing, the rush to create websites
resulted in a remarkable growth — but also a remarkable sameness. Websites
all tended to look, and function, alike — perhaps because they were all
based on the same basic template.
However, corporations need strong, distinctive
media images and sameness is a distinct
disadvantage. Happily, now, as we evolve into the "content era," — not business models or programming templates. The result
— pure and simple — is better communication.
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New, flexible software tools for online
design is laying the foundation for a whole new Internet
environment for the next generation — an environment which will encourage
originality, diversity, and ever-greater capabilities.
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| HCI,
as a creative group focused on the possibilities of digital
marketing and communication, offers flexible design solutions
and systems planning for a variety of corporate and marketing
needs. |
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| It's
difficult to believe, but prior to 1998, Internet browsers were
relatively primitive tools. It was difficult to know, in those
early years, whether website design would ever become an actual
business or not! |
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| Since
then, however, browser enhancements have steadily transformed
the digital landscape in ways that have transformed the use
of type, color, and composition. |
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